Estimated to be worth over £6 trillion, but with less than 3% digital penetration to date, the global education market is one of the few ultra-large industries yet to undergo a serious technological transformation. This remarkable opportunity has attracted serial entrepreneurs, world-class investors and ground-breaking approaches to how learning is administered, accredited and consumed. Macro trends such as the automation of white-collar work, increasingly competitive entry-level recruitment, and the rapid growth of student numbers worldwide (~1bn by 2035), have all presented further opportunities for educational technology innovation. LinkedIn’s acquisition of Lynda – the largest in LinkedIn’s history – is a prime example of the wave of many EdTech unicorns beating their way to the fore.