Owlstand.com is an online exhibition platform for art, and provide immersive online viewing experience to art lovers. It aims to offer functions (including curate, showcase, sales, marketing and public education) exerted in the brick and mortar art spaces and galleries, as well as generate a sustainable online trading destination for the art industry. In short, Owlstand provides online stands free for everybody to use, helping artists and galleries reach their target audiences and collectors as a market place, helping institutions and organisations advertise their exhibition information as an advertising channel, and providing information for schools and researchers as an education channel.