Captive Media addresses a key problem in advertising - consumers ignoring, skipping or blocking ads. It does so specifically for millennial men - a demographic highly sought-after by advertisers. It not only reaches them, but guarantees their attention. And it works - case studies show higher recall, brand affinity, word-of-mouth and PR - plus sales uplifts of 30-100%.
Consequently, media agencies have purchased campaigns for Diageo, 20th Century Fox, Betsafe, Universal Pictures and EA Sports and the company aims to become a standard, niche solution within the £7bn outdoor ad market. Overseas demand is already proven, with the product installed in 15 countries and franchise sales in 2.
Screens cost £2,000 to install and generate £7,500 in margin over their 3-year lives. £400,000 is being raised to cover operating costs while this model is proven across a 150-screen network, before scaling up in the UK and extending franchising deals overseas.