Subba-Cultcha.com is a user generated music reviews platform specifically aimed at the 18-30 year old market. It works with record labels, press agents and bands to secure free passes to festivals and gigs and provide newly released albums which are given to users in exchange for their reviews of the music. Subba-Cultcha.com allows users to post their views on all genres of music. It’s the view of the ‘sub-culture’.