Firef.ly is a rolling travel memoir that offers personalized travel recommendations based on your interests. Our app that stitches together the most important moments of any trip into a digital story of your memories. Our app simply, helps you plan a trip based on things you love, gives you guided content while in a destination, journals those moments both passively and actively, and later lets you relive these stories with personalized mementos like posters, photo books, and more. Firef.ly uses deep-tech (Big Data & Machine Learning) to approach travel with a holistic approach to your pre-, during, and post-travel experiences